Client Profile:

Black Bear Lodge, spread across the territory of La Verendrye Wildlife Reserve, welcomes both amateurs and seasoned hunters to enjoy successful black bear hunting in Canada. Our expert and skilled guides offer best guided black bear hunting experience, ensuring that it becomes a memorable one. Step in to Black Bear Lodge for a date with the big game species – the king-size black bears.

SEO Hurdles & Challenges:

Black Bear Lodge is the paradise for the most professional black bear hunts in Canada. Black Bear Lodge is a hunting specialist catering to hunters from Canada and United States of America. The company wanted to welcome more and more customers and clients by generating a strong web presence. They faced another handicap – the site got de-listed by major search engines. To get effective, result-oriented SEO results, they approached us. Our experts dealt with the following website flaws with utmost professionalism:

- Code was not optimized.

- Page loading time was high.

- Website structure was not search engine friendly and crawling issues were discovered.

- Weak internal navigation hierarchy.

- Un-optimized content.

- Duplicate content was the major problem that contributed to the rank fall.

- Thin information contributed to very high Bounce Rate.

- Home Page itself had high Exit Rate.

- Too many keywords were targeted to each page.

- Rank drastically fallen due to link spamming by previous service provider. (mentioning of name is not permissible as per SEO-Guys Company Policy)

- Irrelevant link generation through link farms. (huge number of bad backlinks)

It was indeed challenging for SEO- Guys to lift it up to the first page ranking but gradual progress made the job easy. With promising results we achieved what we aimed.

Strategies & Activities:

The first step that SEO-Guys took after grabbing hold of the project 'Black Bear Lodge' was to have an in-depth analysis of the website. After marking down certain loopholes, SEO strategy making work was kickstarted. Based on the strategies formulated, the skilled SEO experts started with their work of website optimization. Their main focus was to make the site search engine-friendly. They had to work on getting it back to top SERP list, since the site was de-listed by search engines. The internal navigation was strengthened. We focused on correct and effective keywords that were linked to the targeted web page. For SEO purpose, we made changes in the content and tweaked it to suit SEO needs. The Home Page content had to be rewritten since it was highly un-optimized. We add more web pages – an extensive FAQ and hunters' checklist to the site, since most of the bear hunters primarily look for well-defined information.


  • 2nd and 8th place ranking for 'Black Bear Hunting Experience' and 'Black Bear Hunting History' respectively.
  • 10th place ranking for the keyword 'Black Bear Hunts'.
  • 7th place ranking for keyword 'Best Bear Hunting', 'Bear Hunting Experience' and 'Bow Hunting for Bear in Canada'.
  • 86.52% increase in organic traffic - new visits (in 3 months).
  • Our aim is to attract relevant traffic with ongoing SEO work.

Latest News


With Google emphasizing more priority on content rather than just links, SEO and online promotion is not same any more like it used to be....

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  • Great working with these guys. their english is great, they do what they say and I will definitely use them again! Great job Sanjay
    Andrew Jacoby
  • Very professional to work with. Be clear with parameters and they will work very hard to achieve desired results. I am very happy with the finished product and would use again.
    Marnie Marncuk
  • We have been working with Sumit and his team for years - and they have delivered time, after time, after time. Thank you!
    Trevor Henson

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